Launching a coaching program is one thing—selling it out is another. That’s where Preet Kaur comes in. As a launch marketing expert, sales copywriter, and ads strategist, she specializes in live launches, providing a dynamic approach that turns coaching offers into must-have experiences.
For coaches looking to grow their businesses, live launches offer more than just a revenue boost. They build momentum, deepen audience engagement, and position experts as industry leaders. Kaur has spent years refining the process, helping six- and seven-figure coaches scale their programs with integrity and impact.
A Career Built on Bold Decisions
Kaur’s journey into marketing wasn’t a straight path. For years, she worked in the tech industry, feeling uninspired by the rigid corporate structure. She knew she wanted something different that allowed her to make a real impact.
When the pandemic reshaped industries and forced many to rethink their careers, Kaur saw an opportunity. She invested in a marketing course, started working with clients, and quickly realized she had a knack for helping entrepreneurs articulate their value and attract the right audience. Within two years, she left her stable tech job to go all-in on her own business. “I wanted to do work that mattered,” she says. “Helping women build thriving coaching businesses felt like the right path.”
Today, Kaur’s boutique marketing agency is a go-to resource for visionary women in the coaching industry, helping them confidently launch and scale their programs with tailored marketing strategies.
Why Live Launches Work for Coaches
Many coaches rely on evergreen sales funnels, hoping that passive marketing will generate consistent revenue. While automated systems have their place, they lack the immediacy and trust-building power of live launches.
Kaur explains that live launches—whether through masterclasses, multi-day events, or workshops—create a real-time connection between coaches and their potential clients. “When people buy coaching, they’re really investing in transformation. Live launches give them a chance to experience that transformation before they even sign up,” she says.
The benefits of live launches include:
- Higher Conversion Rates: When potential clients interact directly with a coach, they’re more likely to enroll in programs.
- Audience Growth: Live events attract new leads, expanding an engaged email list.
- Brand Authority: A well-executed launch positions a coach as the go-to expert in their field.
- Immediate Feedback: Coaches can adjust their messaging in real-time based on audience reactions.
But execution matters. A poorly structured launch can feel overwhelming to both the host and the audience. That’s why Kaur takes a strategy-first approach, ensuring that every launch has compelling messaging, seamless execution, and high-converting sales copy.
Here are some of her recent high-impact launch wins:
Kaur’s client, a women’s leadership coach, launched her program at a high ticket price, sold 14 spots, and made $10,000+ in a single month with her specialized live launch support.
Another one of her clients, a business coach, scaled her business to 6-figures USD and executed a $30,000+ launch with her support. In another case, a parenting coach client sold 17 spots for a brand new coaching program in less than 3 weeks with her Done-For-You support.
Integrity and Emotional Intelligence in Marketing
In a space crowded with quick-fix solutions and aggressive sales tactics, Kaur operates differently. Her marketing philosophy is rooted in integrity and emotional intelligence—two values that guide every aspect of her work. “I don’t believe in inflated numbers or pressure-based sales. My clients trust me because I tell them what’s real, not just what they want to hear,” she says.
She also recognizes that marketing isn’t just about strategy, it’s also about people. By deeply understanding her clients’ visions, she crafts messaging that resonates, builds connection, and converts without manipulation.
A Future Defined by Impact
Kaur’s work is about empowering women to step into leadership, own their expertise, and create businesses that align with their values. Her success stories include clients who have scaled to six- and seven-figure businesses, but for Kaur, the true reward lies in seeing these women take control of their narratives.
“Women don’t need permission to succeed. They need the right strategy, the right message, and the confidence to show up. Live launches give them that platform,” she asserts.
As the coaching industry continues to evolve, Kaur is working towards ensuring that more women build brands that are not just profitable, but purpose-driven, authentic, and built to last. To learn more about her services, connect with Preet Kaur on Instagram.
