Most founders know how to scale a company. Far fewer know how to scale themselves.
At a time in business when speed, disruption, and unrelenting output are rewarded, what often gets sacrificed is the very system driving it all: the founder’s own energy, clarity, and capacity. Burnout is normalized, wellness is sidelined, and the mythology of the exhausted genius remains deeply embedded in startup culture.
Nikki Fogden-Moore believes it’s time to dismantle that narrative.
A global strategist and high-performance coach with a career spanning elite sport, corporate boardrooms, and conscious leadership, Fogden-Moore has spent more than two decades guiding founders and executives to one core truth: you cannot lead a thriving business from a depleted state.
Through her FounderFITness and ACER™ framework, she’s pioneering a model where vitality is a non-negotiable asset in business leadership. Her work reframes fitness not as a personal luxury but as a professional responsibility. Leaders who train like athletes, she argues, make better decisions, scale smarter, and lead with far greater clarity and endurance.
The Leadership Edge Hiding in Plain Sight
Where traditional executive coaching focuses narrowly on mindset or strategy, Fogden-Moore’s approach is resolutely holistic. FounderFITness is built on the premise that effective leadership starts with a well-regulated nervous system, a clear mind, and a healthy body. Her work fuses evidence-based wellness practices with commercial clarity, bridging the gap between boardroom decision-making and personal sustainability.
“Your business cannot outperform the quality of your energy,” she often says. It’s not a mantra. It’s a model. Leaders under Fogden-Moore’s guidance don’t just learn how to delegate or optimize workflow. They learn how to calibrate their entire operating system, from sleep hygiene to strategic planning, to perform with clarity and stamina in complex environments. Whether coaching a Fortune 500 executive or a founder navigating a high-growth phase, she applies principles from elite sport: training with purpose, recovering with intention, and leading with alignment.
What Is FounderFITness?
At its core, FounderFITness is a strategic wellbeing model designed specifically for high-performing leaders. It blends performance psychology, functional fitness, mindful leadership, and financial intelligence to create a framework where both personal and professional success can thrive simultaneously.
The model is built around four core pillars:
- Healthy: Leaders must cultivate physical resilience, mental clarity, and emotional balance. This includes tailored routines for exercise, mindfulness, and stress regulation, which are tools often reserved for elite athletes, now applied in executive contexts – easy to deploy and with micro moments to integrate into busy weeks.
- Wealthy: Financial fitness is more than profit; it’s about sustainable growth, legacy planning, and aligning wealth creation with values. Fogden-Moore ensures her clients build wealth without compromising wellness or purpose.
- Wise: Decision-making is the true currency of leadership as much as keeping calm under pressure and having a mindset where balance, happiness and the ability to deal with stress is approached from a positive mindset. FounderFITness develops the intellectual and intuitive intelligence required to make bold, values-aligned choices in complexity and ensure that day to day life is in flow. This includes cultivating strategic foresight, pattern recognition, and emotional agility—essential traits for navigating uncertainty, leading with conviction, and sustaining momentum. Wisdom isn’t reactive; it’s proactive. It’s the difference between busy and burnt out and visionary and calm.
- Sustainable: Long-term success depends on systems and boundaries that protect a leader’s energy. That means strategic scheduling, support structures (from executive teams to personal “pit crews”), and rhythms that replace burnout with flow. The work/life blend approach where all aspects of health, wealth, family and ME time are on the P&L as much as finance and profit.
This integrated approach has made FounderFITness a cornerstone of her bespoke Boardroom Retreats™, corporate programs, and digital products such as The Mojo Maker Academy©. It’s also a central theme in her bestselling books Vitality, Fitpreneur, and Radical Self-Belief.
From Strategy Rooms to Dedicated Leadership Retreat Gatherings
Fogden-Moore’s programs are far from theoretical. Her trademark Boardroom Retreats©, hosted in locations from Queenstown and Colorado to Noosa, are immersive environments where founders and executives recalibrate their leadership capacity while reconnecting with purpose. Her latest innovation, The Boat Boardroom™, brings this ethos to life in one of her most intimate and exclusive formats yet: a high-touch coaching experience blending luxury, strategy, and sustainability on open water.
Whether on land or sea, the throughline remains consistent: to lead at the highest level, founders must operate from a place of vitality, not depletion. That means training like athletes, not to build muscle, but to build capacity.
Leadership as a Conscious Act
What sets Fogden-Moore apart is her insistence that leadership is personal, energetic, and deeply conscious. Her frameworks like Winning Weeks®, The Truth Matrix™, and Vitality Bank© are designed to support what she calls “quantum leadership”: the ability to make aligned decisions from a place of centered clarity, not chaos.
As the founder of ClaraLuna AI, a human-led AI platform built to support conscious performance at scale, she’s also bringing this ethos into the digital age, providing scalable, intuitive tools for leaders looking to integrate self-awareness with strategic execution.
Why This Matters Now
The demands on founders have never been higher, but the resources supporting their well-being have lagged behind. Fogden-Moore is among a new class of coaches and strategists who recognize that a founder’s mental, physical, and emotional fitness is both a personal concern and a business imperative.
Her mission is both radical and refreshingly practical: to equip the world’s top leaders with the tools to thrive without compromise. As the pace of business accelerates and the complexity of leadership increases, FounderFITness offers a framework for sustainable success that integrates performance with purpose, and commercial ambition with personal wellbeing.
To learn more about Nikki Fogden-Moore’s services, visit nikkifogdenmoore.com or connect with her on LinkedIn or Instagram.
