Wealth, when built wisely, is a generational game. For Connor Absolum, Founder and Director of Pinnacle Choice, that truth isn’t just business strategy, it’s a family philosophy. At just 29 years old, Connor represents a new kind of entrepreneur grounded in ambition and inheritance. Not the passive kind, but the lived, learned kind. The kind passed from father to son at dinner tables, on job sites, and in late-night conversations about risk, reward, and responsibility.
Today, he’s not only building a fast-growing property investment consultancy in Melbourne; he’s passing that same knowledge and ethos to his younger brother, Cameron. What started with learning from his father, Scott Absolum, has now become a full-circle moment of leadership, legacy, and impact.
Building a Business and the Next Generation
Connor launched Pinnacle Choice at 23 with a clear mission: to demystify property investment and show everyday Australians how to build lasting wealth. But behind the spreadsheets and strategy sessions was a deeper motivation and a vision of generational change. “I was raised to believe that wealth isn’t just about what you accumulate,” Connor says. “It’s about what you learn, and then what you teach.”
That philosophy is woven into the DNA of Pinnacle Choice. It’s why Connor doesn’t just guide clients toward smart investments; he teaches them why those investments matter. Education is the cornerstone. Empowerment is the result. Now, as he mentors his brother Cameron into a leadership role, Connor is replicating that same model inside the business: sharing experience, building confidence, and ensuring the next chapter of Pinnacle Choice is as values-driven as the first.
A Family Business Helping Other Families
At its core, Pinnacle Choice is more than a consultancy. It’s a family helping families. That’s not a slogan; it’s a structure. Every client who walks through the door feels the difference. “You’re not walking into a hard-sell environment,” Connor explains. “You’re walking into a conversation. One that’s about your life, your goals, your family, and how we can help you build the kind of future you can pass down.”
This family-centric approach is why Pinnacle Choice has become a trusted name across Melbourne. From accelerated mortgage reduction to personalised wealth strategies and multi-property portfolios, the service is holistic. But it’s also deeply human. Clients are given tools, knowledge, and a plan not just to reach their financial goals, but to understand them, teach them, and live them.
Inheritance Beyond Wealth
Scott Absolum, Connor’s father, played a foundational role in shaping Connor’s approach to business. From early exposure to property development to discussions on market cycles and cash flow, Connor absorbed a mindset that combined pragmatism with purpose. “Dad didn’t just teach me how to analyse a deal,” Connor reflects.
“He taught me how to think about money, how it works, how to respect it, and how to use it as a force for stability and opportunity.” That wisdom is now being passed to Cameron, not just as a business strategy, but as a life framework. For the Absolum family, legacy is a belief system.
Teaching Clients to Become Their Own Experts
Where many in the property space push products, Pinnacle Choice pushes perspective. That difference is felt in every touchpoint: from first consultations to ongoing mentoring, the goal is always the same: to make the client the expert. “Too many people outsource their financial future,” Connor says. “We want to give it back to them.”
Through strategic education, personalised coaching, and transparent conversations, Pinnacle Choice transforms clients into confident investors. It’s a model that benefits individuals and changes the trajectory of entire families.
Investing in the Long Game
As the property market becomes more competitive, Pinnacle Choice’s steady, values-led approach has become a key differentiator. The firm works with clients over years, not months. They integrate mortgage freedom strategies with wealth creation and generational planning. And they do it all with a passion that’s palpable. “Our goal is simple,” Connor says. “We want to see our clients reach a point where their money works for them. And more importantly, where their knowledge works for their families.”
Family businesses are often romanticised in theory but difficult in practice. Succession, strategy, and shared values must all align or collapse. What makes Pinnacle Choice different is its intentionality. Connor’s transition from student to leader, and now, from leader to mentor, is a blueprint for how modern family enterprises can succeed in a changing world.
To learn more about Pinnacle Choice and their services, visit pinnaclechoice.com.au or connect with them on Instagram.
6 replies on “Legacy in Action: How Connor Absolum Champions Family Business and Financial Freedom for Australians”
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