Founders Mag

Alyson Wavish

The world of retail has changed. Consumer expectations have shifted, foot traffic isn’t the metric it once was, and landlords can no longer rely on square footage and location alone to drive returns. For Alyson Wavish, that’s not a problem, it’s a challenge worth solving. And she’s built a company to do exactly that.

Wavish is the founder of ReSolve Retail Solutions, a strategy consultancy that helps retailers and landlords turn complex, fragmented retail ecosystems into thriving, future-ready operations. It’s a business rooted in her 25+ years of experience across asset management, marketing, property agencies, and hands-on operational roles. But it’s also built on something less common in the retail world: a deep understanding of what happens when data, consumer psychology, and placemaking actually work together.

“We don’t take a cookie-cutter approach,” Wavish says. “We look at what’s really happening with tenants, with customers, with the broader environment, and then we build something that actually fits.”

Where Retail and Property Actually Meet

One of ReSolve’s strengths is its ability to sit between two often siloed worlds: retail and retail property. A shopping centre might have great tenants but no story. A landlord might be chasing growth without understanding how consumer behavior is evolving in real time. ReSolve steps into that gap.

It’s not just about marketing plans or leasing spreadsheets. It’s about understanding how retail ecosystems work, how tenant mix affects footfall, how activation drives dwell time, and how ESG strategy isn’t just a buzzword but a tool for long-term value creation. “Sometimes we’re asking the questions others didn’t even think to ask,” Wavish explains. “And that’s where the real insights are.”

The company’s clients range from mid-size independent retailers to large shopping precincts, but the through line is always the same: clear strategy, actionable data, and a mindset focused on outcomes, not outputs.

Scaling Strategy With Resolve 360

With the launch of Resolve 360, Wavish is betting on technology to take that strategy further. The new platform is designed for multi-site retailers and shopping centre operators who need to stop getting buried in admin and start focusing on the things that actually move the needle.

Resolve 360 automates workflows, consolidates data and business functions, offers real-time Reporting & ROI analysis, and helps identify new revenue streams, all with the goal of freeing up teams to focus on what they were hired to do: think, adapt, and lead. “It’s not about replacing people,” Wavish says. “It’s about giving them the space and tools to do the kind of work that really matters.”

For a sector under constant pressure—from evolving consumer expectations to economic headwinds—efficiency alone isn’t enough. What’s needed is clarity. Resolve 360 gives leaders the visibility to act faster and smarter, backed by real-time insights rather than gut feel.

Building a Business With Purpose

Wavish doesn’t position ReSolve as just another retail consultancy. From day one, she built it to serve businesses that typically get overlooked—independent retailers, mid-sized operators, and precincts that have potential but lack resources. “The big players have armies of people and data,” she says. “But smaller players often have the heart, the ideas, the local knowledge, and yet they have no access to the support they need.”

That’s where Wavish sees ReSolve making the most impact: bridging those gaps, not just with tools and tactics but with a philosophy. One that says strategy should be accessible, marketing should be measurable, and success should be built, not wished for.

At a time when retail is being redefined, Wavish isn’t chasing headlines or quick wins. She’s more interested in what lasts. And for her, that means building ecosystems where retailers can grow, landlords can thrive, and customers actually want to come back, not just once, but regularly.

“We’re not in this to create a flash of attention and disappear,” she says. “We’re here to build something sustainable. Something better.”

For Wavish, that’s what retail should be about: not chasing trends, but setting foundations. And not just asking what’s next, but asking what works, and then proving it.

For more information about Alyson Wavish and her approach, visit the ReSolve website or connect with her on LinkedIn

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