When Shelly Peterson founded Promoting Me in 2020, she wasn’t simply starting a branding agency serving clients nationally but creating a legacy of empowerment. Drawing from nearly 30 years of experience in the construction industry, managing over $3.5 billion in projects across 14 states and mentoring more than 2,500 professionals, Shelly pivoted her unparalleled leadership expertise into helping individuals and businesses amplify their voices and thrive in a crowded marketplace.
“I spent decades building people who built buildings,” Shelly reflects. “Now, I’m building brands that tell compelling stories, empowering people to unlock their full potential.”
A Boutique Approach with Big Impact
Promoting Me is a boutique personal and employee branding firm that uses business strategies that align with marketplace trends:
- Career Coaching & Leadership Development: Guiding professionals to grow confidently.
- Digital Marketing Expertise: Managing social media campaigns, creating digital assets, and increasing online visibility.
- Custom Branding Solutions: From crafting resumes and LinkedIn profiles to designing impactful websites.
- Strategy: Assisting professionals who are transitioning into a “second wind career,” a new chapter in their professional life, or help them move from being a “wantrepreneur” (someone who aspires to be an entrepreneur but hasn’t taken the leap yet) to a fully realized entrepreneur by providing tools, strategies, and support for creating a viable, sustainable business.
But what sets Promoting Me apart is its philosophy of storytelling and authenticity. “Every person, every business, has a story,” Shelly says. “The key is to tell that story in a way that resonates, whether through a LinkedIn post, a networking pitch, a professional profile, or a digital press kit.”
At Promoting Me, storytelling isn’t just a tool; it’s the foundation of every project. The firm’s mission is simple yet ambitious: to help clients “stop the scroll” and make lasting impressions in today’s fast-paced, micro-attention world.
Crafting Messages That Leave an Impression
Shelly’s unparalleled leadership experience fuels Promoting Me’s unique approach. Having risen through the ranks in a male-dominated construction industry while launching 13 businesses and balancing life as a single mom of twins, Shelly understands the challenges of defining and showcasing unique value.
“It’s not just about being seen,” she emphasizes. “It’s about being remembered.”
Her insight and strategic mindset were shaped by mentoring professionals throughout her career, where she recognized that helping people build their personal brands required the same care and precision as managing multimillion-dollar construction projects.
Empowering Professionals and Businesses
Promoting Me partners with individuals, freelancers, startups, and small-to-medium-sized businesses across various industries, tailoring strategies that align with each client’s goals. Whether working with companies to boost their teams’ visibility or helping professionals stand out in competitive job markets, Promoting Me is a trusted guide for navigating branding challenges in an increasingly crowded digital landscape.
One standout service is employee branding, which transforms teams into empowered ambassadors. Shelly believes strongly in empowering employees to amplify a company’s mission. “When your team feels aligned with your vision, they become your greatest advocates,” she explains.
Results That Speak for Themselves
The impact of Promoting Me’s work is undeniable: professionals build confidence, lane new opportunities, and expand their networks, while businesses report increased visibility, stronger client engagement, and lasting impact.
Yet for Shelly, success isn’t measured by flashy visuals or clever slogans; it’s about building authentic connections and creating a foundation for long-term growth.
A Vision for Lasting Impact
With Promoting Me, Shelly Peterson proves branding is more than a business; it’s a calling. Her mission to empower clients to craft their authentic stories and leave lasting impressions resonates deeply in a world where attention is fleeting.
To learn more about how Promoting Me can help you stand out, thrive, and build something lasting, visit their website at Promoting Me or connect on social media today.
One reply on “Building Brands That Stand Out: How Shelly Peterson and Promoting Me Empower Clients to Thrive”
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